CREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising alw
CREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising al
"The content thoroughly covers the essential elements of a [first-year] experience course. In fact, the topics have the potential to significantly impact student success."--- Marilyn R. Bowers, Walter
Authored by three of the nation's leading experts on the first-year experience, this Concise version of Your College Experience?presents a?straightforward, realistic, and intelligent review of the ski
Written by the leading authorities on the first-year seminar and grounded in research, Your College Experience offers students practical help in making the transition to college and getting the most o
Whether selling to Mexican companies, buying from them, or partnering with them, there are definite differences when doing business South of the Border. Organized in a convenient question-and-answer f
Instant answers for every conceivable information systems question related to communications technologies, artificial intelligence, databases, online information services, financial and accounting sof
Index funds have experienced explosive growth over the past 10 to 15 years, primarily from institutional investors. In this book, two investment insiders reveal why index funds are the way to go. Thro
Using a combination of practical tips and anecdotes, this essential guide provides an overview of the world market and explains in clear, non-technical language exactly how investors can realize big g
Raising questions about the stability of the mutual fund investment industry, a business reporter for the New York Times describes how Fidelity used its power to bend the rules of investing to its own
This book is written for you if you need to achieve results with and through other people.. "In a brief, easy-to-read format, this newly revised fifth edition summarizes practical skills and strategie
Explains how to apply essential skills in four critical thinking areas--problem-solving, decision-making, anticipation of future trends and opportunities, and sorting through complexity--to create sma
A complete, practical introduction to management and cost accounting.Introduces the theory and practice of management accounting. Presents the elements that management and cost accountants must consid
In Corporate Politics and the Internet, leading network consultant James Gaskin shows you exactly how to lead your company through today's new jungle of Internet-related legal, ethical and personnel d
Choose the right software quality methodology, and make it work efficiently. Some organizations have established ISO 9000 quality certification or the Software Engineering Institute's Capability Matur
This book distills the most important elements of a winning Web page into seven essentials, and then shows you how to accomplish every one of them. Learn how to build Web sites that are attractive, va
