Getting a public relations campaign or program off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully
Gregory (public relations studies, Leeds Business School, Leeds Metropolitan U., UK) boasts extensive experience in public relations practice, both in-house and as a consultant, prior to becoming an a
Thirteen contributions from public relations professionals describe a range of specializations within the field. Gregory (public relations, Leeds Metropolitan U., UK) presents an overview of the profe
