In this book the authors describe their original research on the potential of both standard and high-resolution electroencephalography (EEG) for analyzing brain activity in response to TV advertising.
This book discusses the emerging field of industrial neuroscience, and reports on the authors’ cutting-edge findings in the evaluation of mental states, including mental workload, cognitive control an
This book discusses the emerging field of industrial neuroscience, and reports on the authors’ cutting-edge findings in the evaluation of mental states, including mental workload, cognitive control an
