A hilarious but nonetheless groundbreaking contribution to the argument about which force shapes American life the most. For two kinds of readers--those who know it's football and those who are about to find out. Chuck Klosterman--New York Times bestselling cultural critic, journalist, and, yes, football psychotic--did not write this book to help you deepen your appreciation of football, or to be that person at a party, or to make better bets, or validate your preexisting views, positive or negative. Football does in fact do all of these things, but only as steps on the path to the commanding heights. Cultural theorists talk about hyperobjects--phenomena that bulk so large in the world that their true dimensions are hidden in plain sight. In 2023, 93 of the 100 most-watched programs on American television were pro football games. The most-watched non-football game, the Oscars, landed at 40. Number 39 was a meaningless game between the Indianapolis Colts and the Jacksonville Jaguars. Th