Essentials of Advertising will offer a succinct, up-to-date and user-friendly introduction to the discipline of advertising. Clear and engaging, this text will allow the reader to understand the full
Many organizations develop strategic plans that gather dust on bookshelves. Many other organizations employ Lean and Six Sigma methodologies to eliminate waste and reduce process variation only to fin
The four-volume collection speaks to important emerging trends in the field of critical marketing; specifically with regard to the connections between critical marketing, contemporary theories of emot
