Teaches sales with a practical focus that puts the customer first. This title demonstrates to students the order of steps within the selling process; provides many examples of what should be in each s
Fundamentals of Selling trains readers on a detailed, yet broad, step-by-step selling process that is universal in nature. Numerous sales personnel in the industry today have commented on how this ma
"Fundamentals of Selling: Customers For Life Through Service, 9/e", is one of McGraw-Hill's best-selling texts in the Selling discipline. Its approach is classic and practical and emphasizes role-play
