Govers

What's in a name? Using the example of a famous monster from Greek myth, this book challenges the dominant view that a mythical symbol denotes a single, clear-cut 'figure' and proposes instead to define the name 'Scylla' as a combination of three concepts - sea, dog and woman - whose articulation changes over time. While archaic and classical Greek versions usually emphasize the metaphorical coherence of Scylla's components, the name is increasingly treated as a well-defined but also paradoxical construct from the late fourth century BCE onward. Proceeding through detailed analyses of Greek and Roman texts and images, Professor Hopman shows how the same name can variously express anxieties about the sea, dogs, aggressive women and shy maidens, thus offering an empirical response to the semiotic puzzle raised by non-referential proper names.

What's in a name? Using the example of a famous monster from Greek myth, this book challenges the dominant view that a mythical symbol denotes a single, clear-cut 'figure' and proposes instead to define the name 'Scylla' as a combination of three concepts - sea, dog and woman - whose articulation changes over time. While archaic and classical Greek versions usually emphasize the metaphorical coherence of Scylla's components, the name is increasingly treated as a well-defined but also paradoxical construct from the late fourth century BCE onward. Proceeding through detailed analyses of Greek and Roman texts and images, Professor Hopman shows how the same name can variously express anxieties about the sea, dogs, aggressive women and shy maidens, thus offering an empirical response to the semiotic puzzle raised by non-referential proper names.

The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of plac

The International Place Branding Yearbook 2012: Managing Smart Growth and Sustainability is the third annual volume in the Yearbook series and looks at the case for applying brand and marketing strate

The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies andto the economic, social, political and cultural

The International Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as

EU-Malaysian relations are all too often seen through the lens of economics and trade. Although this is legitimate, an extension of cooperation could also open up new avenues of collaboration and unde