Routledge English Language Introductions cover core areas of language study and are one-stop resources for students.Assuming no prior knowledge, books in the series offer an accessible overview of the
The GM debate is as much a war of words as of facts. Food and farming are being changed forever - yet whether for good or bad is the subject of an increasingly bitter argument. Those promoting GM have
The Discourse of Advertising explores the language of contemporary advertising. Cook argues that advertisements are always in complex interaction with the texts around them, with music and pictures,
This book demonstrates the extent and importance of language play in human life and draws out the implications for applied linguistics and language teaching. It stresses how language play is central
Advertising is one of the most prominent, powerful, and ubiquitous contemporary uses of language. Its seductive and controversial quality has attracted consistent and intense attention across a range
Applied Linguistics in Action: A Reader presents students with an applied linguistics framework for the analysis of real-world problems in which language is a central issue. The reader allows students
Applied Linguistics in Action: A Reader presents students with an applied linguistics framework for the analysis of real-world problems in which language is a central issue. The reader allows students
Fully revised to meet the 2015 CPR/ECC Guidelines, Pharmacology for the Prehospital Professional, Second Edition offers a complete and practical understanding of pharmacology in the prehospital settin
Current, comprehensive guidelines to ethical regulations for accounting professionalsA handful of high-profile accounting misdeeds at Enron, WorldCom, Adelphia, and the like have left the entire accou
This book presents for the first time an interdisciplinary view of property development and property developers. Fourteen contributor are brought together here from leading researchers and respected p
Written from the standpoint of internal and external auditors, the material is easily understood by an entry-level auditing student and can be used as a supplement to a basic auditing text. It is also
The book unpacks the science of pathophysiology with clear and simple explanations, giving students a clear, detailed understanding of the basic principles that underpin health and illness, and t
Written by the leading expert in the field, this text reviews the major new developments in envelope models and methods An Introduction to Envelopes provides an overview of the theory and method
This book is about water - in Britain, and in the world. It is about water resources, their conservation, protection of water quality for human consumption and aquatic ecosystems. Since the publicatio
Airline Operations and Management: A Management Textbook is a survey of the airline industry, mostly from a managerial perspective. It integrates and applies the fundamentals of several management dis
Airline Operations and Management: A Management Textbook is a survey of the airline industry, mostly from a managerial perspective. It integrates and applies the fundamentals of several management dis
Besides documenting the predominant presence of privileged patrons in the audience, the author discusses the shape of the privileged life, the place of the privileged in the social structure, the forc
Making a Match examines the various options posed at every stage of English wooing, together with the presentation of these protocols in the plays of Shakespeare. Across the canon, wooing may command
