From the bestselling coauthor of Positioning--essential tactics for success in every marketing arenaWith his 1981 classic, Positioning, Jack Trout (along with coauthor Al Reis) forever changed the way
One of the most respected marketing gurus in the world shows why some of today's biggest brands are having trouble and how to avoid repeating their mistakes. It wasn't long ago that Levi-Strauss, Xer
The book that changed marketing forever is nowupdated for the new millennium In 1986, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now,
'The 22 Immutable Laws of Marketing in Asia' brings together three of the world's leading marketing and branding specialists. AI Ries, Jack Trout and Paul Temporal have combined their experience and e
