"This book explores how emotional branding is a unique branding strategy that touches consumer lives by influencing their thoughts and feelings to the extent that the brand gets positioned into the co
"This publication is a key resource on the latest advancements in business applications and the use of mining software solutions to achieve optimal decision-making and risk management results. Highlig
Engineering, business, and other researchers from the Middle East, Asia, Europe, and Latin America present 20 chapters on the use of intelligent techniques and modeling applications in marketing a
