商品簡介
Engineering, business, and other researchers from the Middle East, Asia, Europe, and Latin America present 20 chapters on the use of intelligent techniques and modeling applications in marketing analytics. They describe fuzzy applications like fuzzy group multiple attribute decision making and fuzzy clustering, customer locations data and intelligent techniques for customer segmentation, and a fuzzy-based relationship modeling approach; computational intelligence techniques like data imputation, fuzzy rough sets, fuzzy multi-objective association rule mining using evolutionary computation, and EMSR-b; multi-criteria applications and sentiment analysis, including the stochastic multi-criteria acceptability analysis method and grey relational analysis and RIDIT (relative to an identified distribution); analytics for the digital marketplace, including online marketing using a multi-criteria decision-making approach, fuzzy time series models, and other techniques; and advanced modeling applications like statistical analysis of car safety, banking credit scoring assessment using a predictive K-nearest neighbor classifier, soft computing methods, and automatizing futures markets. Annotation ©2017 Ringgold, Inc., Portland, OR (protoview.com)
