Logan Hamilton

This is not a book about telling your company's story. A book like that would be a waste of time. Customers don't generally care about your story; they care about their own. Your customer should be the hero of the story, not your brand. This is the secret every phenomenally successful business understands.What follows is a seven-part framework that will change the way you talk about your business and perhaps the way you do business.Each year we help more than three thousand businesses stop wasting money on marketing and get their companygrowing by helping them clarify their message. This framework will work for you, regardless of your industry.To get the most out of this book, I encourage you to do three things: 1. Read the book and understand the SB7Framework.2. Filter your message through the framework.3. Clarify your message so more customers listen.Marketing has changed. Businesses that invite their customers into a heroic story grow. Businesses that don't are forgotten.May we all

Humans have become so powerful that we have disrupted the functioning of the Earth System as a whole, bringing on a new geological epoch - the Anthropocene - one in which the serene and clement condit

Humans have become so powerful that we have disrupted the functioning of the Earth System as a whole, bringing on a new geological epoch – the Anthropocene – one in which the serene and clement condit

The basic concern of the author is to find the reason for the persistent leftist character of French working-class politics in a period of rapid industrialization and improving living standards. Reana

The basic concern of the author is to find the reason for the persistent leftist character of French working-class politics in a period of rapid industrialization and improving living standards. Reana

Examining its relation to ancient and Renaissance political thought, George M. Logan sees Thomas More's Utopia whole, in all its ironic complexity. He finds that the book is not primarily a prescripti

In this revisionary study of Ezra Pound's poetics, Scott Hamilton exposes the extent of the modernist poet's debt to the French romantic and symbolist traditions. Whereas previous critics have focused

In a historical treatment of Mexico beginning with the pre-Revolutionary period and focusing on the administration of Lazaro Cardenas (1934-1940), Nora Hamilton explores the possibilities and limits o

Challenging the traditional belief that Hitler's supporters were largely from the lower middle class, Richard F. Hamilton analyzes Nazi electoral successes by turning to previously untapped sources--u

A Companion to Heritage Studies is a comprehensive, state-of-the-art survey of the interdisciplinary study of cultural heritage.Outlines the key themes of research, including cultural preservation, en

In a historical treatment of Mexico beginning with the pre-Revolutionary period and focusing on the administration of Lazaro Cardenas (1934-1940), Nora Hamilton explores the possibilities and limits o

In this revisionary study of Ezra Pound's poetics, Scott Hamilton exposes the extent of the modernist poet's debt to the French romantic and symbolist traditions. Whereas previous critics have focused

Challenging the traditional belief that Hitler's supporters were largely from the lower middle class, Richard F. Hamilton analyzes Nazi electoral successes by turning to previously untapped sources--u

Examining its relation to ancient and Renaissance political thought, George M. Logan sees Thomas More's Utopia whole, in all its ironic complexity. He finds that the book is not primarily a prescripti

This advanced reference resource for the novel and novel theory offers authoritative accounts of the history, terminology, and genre of the novel. Comprising over 140 articles ranging from 500 to 7,00

"An accessible guide to identifying and profiting from financial market trendsProfiting from long-term trends is the most common path to success for traders. The challenge is recognizing the emergence

"Now in a thoroughly updated and revised fourth edition, this volume features new concepts and applications to assist readers in modeling and analyzing natural, social, and technological processes. It

A unique approach to the challenges of complex environmental systems Environmental Transport Processes, Second Edition provides much-needed guidance on mass transfer principles in environmental engine

There's no consensus on what constitutes a novel, and therefore one of the editors' first endeavors was to consider the scope of this project. They state in their introduction that they chose "global

R — the statistical and graphical environment is rapidly emerging as an important set of teaching and research tools for biologists. This book draws upon the popularity and free availability of

R — the statistical and graphical environment is rapidly emerging as an important set of teaching and research tools for biologists. This book draws upon the popularity and free availability of R to c

A one-of-a-kind guide to using deterministic and probabilistic methods for solving problems in the biological sciences Highlighting the growing relevance of quantitative techniques in scientific rese

This book addresses all the issues a patient may experience prior to receiving a VAD. Selection of equipment, practical aspects of technique, the pros and cons of the various veins, and modifications