The definitive guide to Twitter marketing—updated with all the new functionsThe Tao of Twitter, Revised and Expanded New Edition offers strategies, tactics, and time-savers for driving measurable mark
Bestselling author Mark Schaefer and social media expert Stanford Smith present the ultimate blueprint for creating business blogs that generate measurable profitsProvides rare insights and best pract
Economics of Strategy focuses on the key economic concepts students must master in order to develop a sound business strategy. Ideal for undergraduate managerial economics and business strategy course
Introduces aspects on security threats and their countermeasures in both fixed and wireless networks, advising on how countermeasures can provide secure communication infrastructures. Enables the read
Written and peer reviewed by experts from around the globe, Encyclopedia of Polymer Science and Technology provides up-to-date coverage of traditional topics of continuing interest to professionals, r
Complete coverage of the basic medical genetic principles required for the boards and clinical practice • Market: Medical students (17,500/year), genetic counselors (2,000), geneticists (600) •
While current research shows that play therapy is an effective means of treatment, it doesn't explain why it helps or how to utilize play therapy to bring about positive change. In this revision and e
A mathematically rigorous explanation of how manufacturing deviations and damage on the working surfaces of gear teeth cause transmission-error contributions to vibration excitationsSome gear-tooth wo
Stellar author team of Microsoft MVPs helps developers and administrators get the most out of Windows IIS 8If you're a developer or administrator, you'll want to get thoroughly up to speed on Microsof
Mark Schaefer, author of Return on Influence, presents his previously self-published book, The Tao of Twitter. Designed for busy people looking to improve their online presence, The Tao of Twitter off
The landmark guide to play therapy—completely updated and revisedEdited by Charles E. Schaefer—the "father of play therapy"—Foundations of Play Therapy, Second Edition is a complete,
A comprehensive resource on the past, present, and future of space technologyResearchers in optics, materials processing, and telecommunications require a reference that can provide a quick study of a
