The definitive guide to Twitter marketing—updated with all the new functionsThe Tao of Twitter, Revised and Expanded New Edition offers strategies, tactics, and time-savers for driving measurable mark
Bestselling author Mark Schaefer and social media expert Stanford Smith present the ultimate blueprint for creating business blogs that generate measurable profitsProvides rare insights and best pract
Economics of Strategy focuses on the key economic concepts students must master in order to develop a sound business strategy. Ideal for undergraduate managerial economics and business strategy course
