Ghost. Ape. Living dead. Young Chipo has been called many names, but to her mother ? Zimbabwe ’s most loyal Manchester United supporter ? she had always just been Chipo, meaning gift. On the eve of th
Blending the hot topics of new technology, market spaces, competitive strategy and customer behaviour, Customer Capitalism stands conventional wisdom on its head by introducing a new business model wh
How many of today's leading corporations are successfully winning back old customers and attracting new ones The new purchasing patterns of disenchanted customers and the demise of brand loya
