In this book Michael Traugott and Paul Lavrakas give voters everything they need to know about election polls and why it matters that we understand them. If statistics are worse than lies, just think
Traugott (communication studies, U. of Michigan) and Lavrakas (senior research methodologist, Nielsen Media Research) present a citizen's primer on political polls. After a broad overview of polls and
Public opinion theory and research are becoming increasingly significant in modern societies as people's attitudes and behaviors become ever more volatile and opinion poll data becomes ever more read
Voting difficulties hung over America's presidential election in 2000 like a dark cloud. Hanging chads, a butterfly ballot, and the Supreme Court remain the most vivid memories of that political donny
