In the mid-1970s, the Cold War had frozen into a nuclear stalemate in Europe and retreated from the headlines in Asia. As Gerald Ford and Jimmy Carter fought for the presidency in late 1976, the super
In the mid-1970s, the Cold War had frozen into a nuclear stalemate in Europe and retreated from the headlines in Asia. As Gerald Ford and Jimmy Carter fought for the presidency in late 1976, the super
Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Covering advertising, public relations, direct marketing, promotion, and
NOTE: This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version. Student Value Editions also offer a great value; this format costs si
For courses in introductory advertising. Increase the relevancy and effectiveness of marketing communications Advertising & IMC: Principles and Practice presents the strategic use of c
