The purpose of this book is to understand strategy from a business model perspective. What does that mean' It means that managers have to think rigorously about their value proposition and their reven
Who wins and who loses in urban regeneration? What are the mechanisms at play? Francesca Weber-Newth looks at two neighborhoods that are adjacent to large-scale regeneration schemes: the 2012 Olympic
The Ad Makers looks at the form where commerce and creativity collide most dramatically: the TV commercial. Focusing on the shooting and production elements of making a TV ad, this book aims at an aud
The Ad-Makers looks at the cinematic form where commerce and creativity collide most dramatically: the TV commercial. Featuring interviews from top professionals in the field, the book provides the ki
The epic tales of medieval France, called chansons de geste, or "songs of deeds", provided the chief means of cultural and imaginative expression in the French language for over one hundred and fifty
First published in 1967, The Soviet Middle East provides an analysis of the economic and political status of the national republics of Central Asia and Transcaucasia, which were, at the time of the bo
Both timely and topical, with 2005 marking the 60th anniversary of the end of the Second World War, this unique book examines the little-known and under-researched area of German migration to Britain
Among the European peoples immigrating to Britain in the years 1933 to 1950 were members of the Polish army, displaced persons, former prisoners of war from Italy and the Ukraine, and laborers recruit
