This bestselling, research-based guide is an essential toolbox--a compilation of hundreds of practical teaching techniques, formats, classroom activities, and exercises. Covering a wide range of topic
The development of students is a fundamental purpose of higher education and requires for its success effective advising, teaching, leadership, and management. Professional and Organizational Developm
This book shows college instructors how to communicate their course organization to students in a graphic syllabus—a one-page diagram, flowchart, or concept map of the topical organization̵
This book explores the increasingly important topic of brand building within the one-to-one concept. It explains how to achieve what all marketers dream about a product or service customized for each
"Torsten H. Nilson's new book Competitive Branding contains useful information on two of the hottest words in marketing, "competitive" and "branding". It's a must read." Jack Trout, President of Trout
This revision of a popular text discusses the behavior, analysis, and design of prestressed concrete structures. Changes in the Second Edition include a new emphasis on partially prestressed concrete
The twelfth edition of Design of Concrete Structures contains balanced coverage of important topics and is filled with applications that impart an "engineering" flavor, reflecting the authors' practic
