本書從實戰出發，理論知識較少，目的是讓絕大多數 SEO 初學者及從業人員直接習得大量可操作性高的 SEO 技巧，不會有雲裡霧裡的感覺。書中穿插介紹了筆者在搜索引擎算法更新後的操作策略及對 SEO 未來的思考，能讓 SEO 從業者在遇到瓶頸時作為參考。 本書讀者對象主要是互聯網從業者或喜歡互聯網的大學生等。此外，本書對一些企業網站負責人也有非常重要的意義，可以幫助企業網站負責人重新認識企業網站的價值。現階段還有很多企業網站使用 Flash 動畫製作首頁，對於 SEO 來說這是致命的錯誤。本書中提到的每一個知識點都會在書中通過各種角度闡述，並逐步推進，就算沒有任何編程或SEO 基礎的讀者都能輕鬆閱讀。
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