Successful social marketing holds the power to change the world. Social Marketing: Influencing Behaviors for Good, 6th Edition is the definitive guide for designing and implementing memorab
Today's dynamic and uncertain environment has contributed to the changing nature of markets. In order for companies to keep up, they will need to embark on new wave marketing to ride the wave of oppor
Today's dynamic and uncertain environment has contributed to the changing nature of markets. In order for companies to keep up, they will need to embark on new wave marketing to ride the wave of oppor
