Marshaling a great deal of new information in a highly readable manner, the author explains the reasons for the dramatic expansion of arms sales during the past decade and clearly traces such trends a
Marshaling a great deal of new information in a highly readable manner, the author explains the reasons for the dramatic expansion of arms sales during the past decade and clearly traces such trends a
Designed to help students become more successful persuaders, Persuasive Messages offers practical advice on refining purpose, understanding audience, and designing a persuasive message. This textbook
Designed to help students become more successful persuaders, Persuasive Messages offers practical advice on refining purpose, understanding audience, and designing a persuasive message. This textbook
