Engage on a deeper level by disrupting the typical business development scriptAuthentic Marketing offers a forward-thinking approach to achieving an entirely new level of engagement with today’s
The German sociologist Max Weber is considered to be one of the founding fathers of sociology, and ranks among the most influential writers of the 20th-century. His most famous book, The Protestant Et
German sociologist Max Weber’s 1919 lecture Politics as a Vocation is widely regarded as a masterpiece of political theory and sociology. Its central strength lies in Weber’s deployment of masterful i
The application of Bayesian Networks (BR) in dependability is a relatively recent development. Their popularity grew in the area of reliability analysis of systems, since the 1990s. A large number of
The second edition of this successful book presents readers with everything they need to know to invest in infrastructure. It begins with an updated overview of the global infrastructure market, its s
If international cooperation was difficult to achieve and to sustain during the Cold War, why then were two rival superpowers able to cooperate in placing limits on their central strategic weapons sys
If international cooperation was difficult to achieve and to sustain during the Cold War, why then were two rival superpowers able to cooperate in placing limits on their central strategic weapons sys
Renowned for its holistic perspective and step-by-step approach, this pocket-size text takes you through every stage of the nursing assessment for adults and special populations. The book’s “see” and
How to start, grow, and succeed in the food truck business.Food trucks have become a wildly popular and important part of the hospitality industry. Consumers are flocking to these mobile food bu
An updated and expanded Second Edition of the popular guide to social media for the business community Marketers must look to the Web for new ways of finding customers and communicating with them, ra
First published in 1905, The Protestant Ethic and the Spirit of Capitalism is one of the most renowned and controversial works of modern social science. It is a book that studies the psychological con
"Do you want to design a wireless transmitter or receiver for hand-held telephones? Have you wondered why the printed circuit wires on high-frequency circuits don't always run in a straight line? This
Whether selling to Mexican companies, buying from them, or partnering with them, there are definite differences when doing business South of the Border. Organized in a convenient question-and-answer f
Instant answers for every conceivable information systems question related to communications technologies, artificial intelligence, databases, online information services, financial and accounting sof
Index funds have experienced explosive growth over the past 10 to 15 years, primarily from institutional investors. In this book, two investment insiders reveal why index funds are the way to go. Thro
This book is the first English-language edition of Weber's writings on the revolutions in Russia in 1905 and February 1917. Weber discusses the events and examines the issue of Russian 'liberalization
Using a combination of practical tips and anecdotes, this essential guide provides an overview of the world market and explains in clear, non-technical language exactly how investors can realize big g
Raising questions about the stability of the mutual fund investment industry, a business reporter for the New York Times describes how Fidelity used its power to bend the rules of investing to its own
This book is written for you if you need to achieve results with and through other people.. "In a brief, easy-to-read format, this newly revised fifth edition summarizes practical skills and strategie
Explains how to apply essential skills in four critical thinking areas--problem-solving, decision-making, anticipation of future trends and opportunities, and sorting through complexity--to create sma
A complete, practical introduction to management and cost accounting.Introduces the theory and practice of management accounting. Presents the elements that management and cost accountants must consid
In Corporate Politics and the Internet, leading network consultant James Gaskin shows you exactly how to lead your company through today's new jungle of Internet-related legal, ethical and personnel d
Choose the right software quality methodology, and make it work efficiently. Some organizations have established ISO 9000 quality certification or the Software Engineering Institute's Capability Matur
