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Ruby Roy Dholakia

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出版日:2012/06/30 作者:Ruby Roy Dholakia  出版社:Springer Verlag  裝訂:精裝
Technology and Household Consumption is a comprehensive text that provides insights into technology’s impact on consumer behavior and the household environment. Consumption and consumer behavior has b
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
M-POWERING MARKETING IN A MOBILE WORLD
90 折
出版日:2016/03/31 作者:Syagnik Banerjee; Ruby Roy Dholakia  出版社:Cengage Learning  裝訂:平裝
: Mobile devices represent the most ubiquitous global technology in the history of humanity. At the end of 2012, there were 6.8 billion phones for 7.1 billion hands. The availability of this handheld
優惠價:9 2428
無庫存
New Infotainment Technologies in the Home ─ Demand-side Perspectives
90 折
出版日:2016/09/23 作者:Ruby Roy Dholakia (EDT); Norbert Mundorf (EDT); Nikhilesh Dholakia (EDT)  出版社:Routledge  裝訂:平裝
As the "information superhighway" moves into the home through interactive media, enhanced telecom services, and hybrid appliances, interest continually grows in how consumers adopt and use Information
優惠價:9 3497
無庫存
Provides international and cross disciplinary insights into the way e-commerce and online marketing are evolving.
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
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