From the bestselling author of Linchpin, Tribes, and The Dip comes an elegant little book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out int
THE FINANCIAL TIMES BOOK OF THE MONTH Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, on
Real marketing isn’t about racking up clicks and tweets; it’s about connection, empathy, and making a difference. Over the past quarter century, Seth Godin has taught and inspired millions of entrepre
Real marketing isn't about racking up clicks and tweets; it's about connection, empathy, and making a difference.Over the past quarter century, Seth Godin has taught and inspired millions of entrepren
Why are some people easily outsourced, downsized, or freelanced into obscurity, while others have their pick of opportunities? In his most powerful book yet, Seth Godin argues that it's more essential
We Are All Weird is Seth Godin's cult classic on celebrating (and marketing to) the individual, now repackaged and relaunched World of Warcrafters, LARPers, Settlers of Catan? Weird. Beliebers, Swifti
Poke the Box is Seth Godin's spirited call to action for anybody too afraid to try something new, now relaunched and repackaged If you are happy being just a dreamer, perhaps you don't need this book.
Finally available in bookstores, Seth Godin’s spirited call to action that demands that you stop waiting for a road map and start drawing one insteadYour reputation in the world is defined by what you
Finally available in bookstores, Seth Godin’s cult classic on the future of marketingFor generations, marketers, industrialists, and politicians have catered their message to the normal and have tried
You're probably good at your job, maybe even great. But secretly, do you yearn to fly higher? To challenge the rules and surprise us with something remarkable? To instigate delight, connection, and re
What are you afraid of? The old rules: Play it safe. Stay in your comfort zone. Find an institution, a job, a set of rules to stick to. Keep your head down. Don’t fly too close to the sun. The new
In Seth Godin’s most inspiring book, he challenges readers to find the courage to treat their work as a form of art Everyone knows that Icarus’s father made him wings and told him not to fly too close
“We’re surrounded by people who are busy getting their ducks in a row, waiting for just the right moment. . . . Getting your ducks in a row is a fine thing to do. But deciding what you are going to do
A full-color ABC book for grown-ups, with a powerful message about doing great work V is for Vulnerable looks and feels like a classic picture book. But it’s not for kids, it’s for hardworking adults.
Seth Godin’s three essential questions for every marketer: ?What’s your story?” ?Will the people who need to hear this story believe it?” ?Is it true?” All marketers tell stories. And if the
A provocative analysis of current marketing practices by the author of Purple Cow argues that established brands are losing growth potential by using new commercial strategies that are inconsistent wi
Argues that it's more essential than ever to become indispensable, and the key to being indispensable is overcoming the fears that hold most people back so that one can unleash his or her greatest art
Seth Godin's three essential questions for every marketer: "What's you story?" "Will the people who need to hear this story believe it?" "Is it true?" All marketers tell stories. And if they do i
The classic bestseller that taught the business world that safe is risky; very good is bad; and above all, you're either remarkable or invisible In 2002, Seth Godin asked a simple question that tur
A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have joined tribes, be they religious, ethnic, political, or eve
A"Gotta get me some of that New Marketing. Bring me blogs, e-mail, YouTube videos, MySpace pages, Google AdWords . . . I donA't care, as long as itA's shiny and new.A" Wait. According to bestselling
How to find the A"soft innovationA" that will make your product, service, school, church, or career worth talking about We live in an era of too much noise, too much clutter, too many choices, and t
As one of today’s most influential business thinkers, Seth Godin helps his army of fans stay focused, stay connected, and stay dissatisfied with the status quo, the ordinary, the boring. His books, bl
Seth Godin may be the best intuitive marketer alive today. He`s in that tiny subset of the niche within the microcommunity of people who simply get it.－－－Randall Rothenberg, media and marketing column
YOUR WEB SITE IS COSTING YOU MONEY. IT'S ALSO FILLED WITH SIMPLE MISTAKES THAT TURN OFF VISITORS BEFORE THEY HAVE A CHANCE TO BECOME CUSTOMERS. According to marketing guru Seth Godin, a web site vis
