Winner of the 2016 Berry - AMA Book Prize for Best Book in Marketing from the American Marketing Association! Named Marketing Book of the Year for 2016 by Marketing & Sales Books! Resh
Only Trends Matter - A step change in management accounting This is not just a book for accountants; it is directed to all managers in all types of organization, commercial, public, charitable or soci
Only Trends Matter - A step change in management accounting This is not just a book for accountants; it is directed to all managers in all types of organization, commercial, public, charitable or soci
One thing this book is not is a tightly-reasoned argument that leads the reader inevitably to the book’s main thesis. It is rather, like its cover, a collage. It is a hundred—more or less— observation
