Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evalua
?This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing
Relationship management, key account management and customer orientation are concepts that have become central to modern management. This book is dedicated to illustrating and reflecting these concept
?This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing
Paths to the Professoriate offers all those involved in higher education—everyone from administrators to scholars to graduate students—a much-needed resource that brings together major res
An unbiased, comprehensive introduction to the psychology of religion. This book integrates clinical, theoretical, and empirical literature, as well as biographical information of the lives of signifi
