Software Development Using Scrum

Learn to market effectively using social media with the unique emphasis and best practices found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 3E. You learn how to create a strong personal brand that is invaluable at any stage of your career, as you master the social media techniques detailed throughout this popular book. Insightful discussions address both online and offline elements for creating a viable personal branding strategy. Expanded coverage of consumer behavior guides you in identifying with virtual communities and mastering visual storytelling. This edition delves deeper into using content marketing, while new chapters address managing today's digital marketing organization and using paid advertising and social media influencers. A step-by-step planning model leads you through creating an actual social media marketing plan. You also learn how to incorporate important branding strategies within your organization’s overall integrated marketing communication approach.

Discover a practical, streamlined approach to systems development that focuses on the latest developments with Tilley's Systems Analysis and Design, Cengage International Edition, 13th, and MindTap digital resources. Real examples clearly demonstrate both traditional and emerging approaches to systems analysis and design, including object-oriented and agile methods. You also study emerging technologies such as artificial intelligence (AI), machine learning (ML), cloud computing and cybersecurity. Meaningful projects, insightful assignments and both online and printed exercises emphasize the critical thinking and IT skills that are most important in today's dynamic, business-related environment.