The Annual Editions series is designed to provide convenient inexpensive access to a wide range of current articles from some of the most respected magazines, newspapers and journals published today.
Grewal/Levy's Marketing shows today’s social, mobile and digital student population how marketing adds value and how firms rely on value for establishing lasting relationships with their customers.Und
Essentials of Marketing pioneered an innovative structure—using the “Four Ps” framework first introduced by Jerome McCarthy—with a managerial approach. The 16th edition continues to build both the log
Preface to Marketing Management, 15e, by Peter and Donnelly, is praised in the market for its clear and concise presentation of the basic principles of marketing in such a way that the core concepts a
Hunt Marketing emphasizes the universal importance of marketing, not only because students (especially non-marketing majors) want to know “Why does this course matter to me?” but also because everyone
Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies
To effectively plan, implement, and evaluate Integrated Marketing Communications (IMC) programs, one must understand the overall marketing process, consumer behavior, and communications theory. Belch/
