What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this tell us about American custom
What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this tell us about American cust
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational br
Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass com
Harry Beckwith is the author of Selling the Invisible, The Invisible Touch, and You, Inc., all marketing classics. In this book he applies his unparalleled insight, humor, and expertise to a new age o
In a sequel to the best-selling Selling the Invisible, a renowned marketing expert explains how to utilize the four keys to modern marketing--Price, Brand, Packaging, and Relationships--to present an
