Raising questions about the stability of the mutual fund investment industry, a business reporter for the New York Times describes how Fidelity used its power to bend the rules of investing to its own
Explains how to apply essential skills in four critical thinking areas--problem-solving, decision-making, anticipation of future trends and opportunities, and sorting through complexity--to create sma
In Corporate Politics and the Internet, leading network consultant James Gaskin shows you exactly how to lead your company through today's new jungle of Internet-related legal, ethical and personnel d
This book distills the most important elements of a winning Web page into seven essentials, and then shows you how to accomplish every one of them. Learn how to build Web sites that are attractive, va
Packed with powerful techniques and real-world tips, this practical, candid guide shows women how to shed the language of weakness and gain the language of power. Real-life examples, specific advice,
Helps managers understand the true implications of "the virtual organization," and how to implement it. This is the first book to extend the definition of "virtual" beyond the basics, describing e
This is a book for advertising managers and other people who are responsible for planning and managing their organization's advertising program. The Advertising Manager's Handbook can help you plan, i
Reviews the principles of forecasting, explains how they can be applied to corporatte decision making, and identifies the factors that influence long-term planning
Using a combination of practical tips and anecdotes, this essential guide provides an overview of the world market and explains in clear, non-technical language exactly how investors can realize big g
