Drawing from decades of research, teaching, and consulting in the fields of marketing and strategy, the author demystifies chaotic forces, identifying the pressures on business that create uncertainty
"Samli provides an academic rather than a practical day-to-day approach to retailing, and his book may help move retailing toward the mainstream of academic research and interest. . . . The author inc
Very little of marketing theory and knowledge has made its way into retailing practice, but its value in making profitable and effective retailing decisions is unquestioned. Samli, drawing upon three
