Berger (broadcast and electronic communication arts, San Francisco State U.) introduces students to semiotics using examples from 25 iconic locations, buildings, and places in the US, from the Grand C
A brief, inexpensive, informal introductory text for the basic course in communication, Messages features lively writing, a focus on theorists of communication, and inclusion of contemporary topics of
Berger (emeritus, broadcast and electronic communication arts, San Francisco State U.) introduces the study of tourism, with an emphasis on semiotic analysis, by presenting analyses of the tourism exp
Berger’s slim, user-friendly volume on academic writing is a gift to linguistically-stressed academics. Author of 60 published books, the author speaks to junior scholars and graduate students about t
Berger’s slim, user-friendly volume on academic writing is a gift to linguistically-stressed academics. Author of 60 published books, the author speaks to junior scholars and graduate students about t
A useful introduction to the critical study of tourism, this brief text applies semiotics and cultural theory to deal with some of our most iconic global destinations. It offers accessible analyses of
