Arthur Asa Berger is professor emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, where he taught for 38 years. He has been a visiting professor in Italy, Germany, Hong Kong, and China and has lectured in more than a dozen countries. Berger is author of over one hundred articles and more than sixty books on media, popular culture, humor, and tourism. His books have been translated into nine languages. Among his recent books are Seeing is Believing: An Introduction to Visual Communication, What Objects Mean: An Introduction to Material Culture, The Objects of Affection, Media and Society, Media and Communication Research Methods, Bloom’s Morning, Ads, Fads and Consumer Culture and Shop ‘Til You Drop. He was elected to the University of Iowa School of Journalism and Mass Communication’s “Hall of Fame” in 2009.
