"Chris Anderson's Free unpacks a paradox of the online marketplace--people making money charging nothing. What was once just a marketing gimmick has morphed into the basis of a trillion-dollar economy
Examines how, thanks to a drop in the cost of reaching consumers, the marketplace is changing from a one-size-fits-all model to an abundance of variety to appeal to consumers who want more of a choice
The editor-in-chief of Wired magazine reveals how to run an online business profitably in spite of the Internet's inherently free culture, disseminating the principles of a "priceless economy" in six
Revised and updated with expanded coverage of the revolutionary changes taking place in today's business arenas, a best-selling guide challenges popular beliefs about the marks of successes and failur
