Praise for Taming the Search-and-Switch Customer "What an excellent wake-up call! Your company's most valuable asset—your loyal customers—have more tools than ever to compare you to competitors and sw
Hit and Run tells the improbable and often hilarious story of how two film packagers well known for spending other people's money and ripping off credit for other people's work went on a deliberate ca
The widespread popularity of this mid-to-high-level textbook (for both undergraduate and graduate students) lies in the author's straightforward writing, well-researched examples, and thorough coverag
The book is the third volume covering the best practices of product development and is a follow up to the successful PDMA ToolBook1 published in 2002, and PDMA ToolBook2 published in 2004. The ToolBoo
The Textbook of Pharmaceutical Medicine is a standard reference for all those working in pharmaceutical medicine and the recognised text for the UK Faculty of Pharmaceutical Medicine Diploma. This is
Thoroughly revised and updated, this pocket-sized manual is an adaptation of Topol's Textbook of Cardiovascular Medicine, Third Edition. The Third Edition of this best-selling manual follows the same
