The most widely-used textbook for the communication theory course, A First Look at Communication Theory analyzes the major communication theories at a level that is appropriate for both lower-
Praise for Taming the Search-and-Switch Customer "What an excellent wake-up call! Your company's most valuable asset—your loyal customers—have more tools than ever to compare you to competitors and sw
The Textbook of Pharmaceutical Medicine is a standard reference for all those working in pharmaceutical medicine and the recognised text for the UK Faculty of Pharmaceutical Medicine Diploma. This is
The book is the third volume covering the best practices of product development and is a follow up to the successful PDMA ToolBook1 published in 2002, and PDMA ToolBook2 published in 2004. The ToolBoo
The widespread popularity of this mid-to-high-level textbook (for both undergraduate and graduate students) lies in the author's straightforward writing, well-researched examples, and thorough coverag
Building Type Basics for Transit Facilities covers the essentials of designing transit facilities.* Features innovative transit station designs, including light and heavy rail, airports, and cruise te
In one comprehensive collection, The Dark Side of Organizational Behavior provides a framework for understanding the most current thinking on the negative consequences of organizational behavior. Writ
Other Books in the Environmental Compliance Handbook SeriesThe RCRA Compliance Handbook Second Edition, Charlotte L. NeitzelOffers concrete advice on complying with the Resource Conservation and Recov
Thoroughly revised and updated, this pocket-sized manual is an adaptation of Topol's Textbook of Cardiovascular Medicine, Third Edition. The Third Edition of this best-selling manual follows the same
Hit and Run tells the improbable and often hilarious story of how two film packagers well known for spending other people's money and ripping off credit for other people's work went on a deliberate ca
The word ‘fascism’ sometimes appears to have become a catch-all term of abuse, applicable to anyone on the political right, from Hitler to Donald Trump and from Putin to Thatcher. While so
The word 'fascism' is used so frequently in journalism and social media that it sometimes appears to have become a catch-all term of abuse, applicable to anyone on the political Right, from Hitler to
A History of the American Musical narrates the evolution of the film musical genre, discussing its influences and how it has come to be defined; the first text on this subject for over two decades, it
A History of the American Musical narrates the evolution of the film musical genre, discussing its influences and how it has come to be defined; the first text on this subject for over two decades, it
During the period 1924-1949, amid civil war with the KMT, war with the Japanese, internal leadership disputes, and other chaotic conditions, rapid shifts occurred in the political culture of China. Pa
Jocelyn Crane presents a survey of the members of the genus Uca, with special reference to their morphology, social behavior, and evolution. Her account is firmly based on numerous field studies along
What is the precise relation between the "Pope" of the poems and the Pope of history? Seeking to clarify the nature of the intimate link between the historical self and the idealized self of
Apply engineering and design principles to revitalize the healthcare delivery systemHealthcare Systems Engineering is the first engineering book to cover this emerging field, offering comprehensive co
A Companion to Julius Caesar comprises 30 essays from leading scholars examining the life and after life of this great polarizing figure.Explores Caesar from a variety of perspectives: military genius
During the period 1924-1949, amid civil war with the KMT, war with the Japanese, internal leadership disputes, and other chaotic conditions, rapid shifts occurred in the political culture of China. Pa
Jocelyn Crane presents a survey of the members of the genus Uca, with special reference to their morphology, social behavior, and evolution. Her account is firmly based on numerous field studies along
What is the precise relation between the "Pope" of the poems and the Pope of history? Seeking to clarify the nature of the intimate link between the historical self and the idealized self of
"A clear, practical guide to implementing Open Innovation for new product developmentOpen Innovation: New Product Development Essentials from the PDMA is a comprehensive guide to the theory and practi
For pharmaceutical physicians, researchers, and those in industry, Griffin (pharmaceutical medicine, U. of Surrey Postgraduate Medical School, UK), Posner, and Barker compile 38 chapters by profession
1.REVISED AND NEW BUILDING SKILLS EXERCISES HELP STUDENTS APPLY WHAT THEY HAVE LEARNED. Help future managers learn how to handle critical situations. These useful exercises in each chapter offer insig
A Companion to Julius Caesar comprises 30 essays from leading scholars examining the life and after life of this great polarizing figure. Explores Caesar from a variety of perspectives: military geni
本書為企業概論最暢銷教科書，內容除涵蓋企業管理應具備的基本原則外，並介紹影響企業管理的最新趨勢與相關議題。本版特色：1.著重於經濟、社會與政治等大範圍的發展，這些發展可能重塑企業長期建立的規範與習慣。2.強調企業家精神並闡明企業對社會應負起的責任。「Exercising Your Ethics exercises」?述企業經營在道德倫理上可能面臨的兩難問題，以問答的方式引導讀者解決道德倫理上的挑戰
Everyone plays office politics, no matter how much they dislike it. The Games Companies Play shows you how to play and win in those messy, murky, and sometimes downright dirty office games. Five diffe
You've read about Customer Loyalty in the Los Angeles Times, Dallas Morning News, Miami Herald, Kansas City Star, Entrepreneur, Industry Week, Marketing News, Boardroom Reports, Marketing Management,
Fast track route to mastering all aspects of reputation management Covers all the key techniques for successful reputation management, from understanding interest groups to communicating key messages
Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-step solutions for winning back lost customers, savin
Thoroughly revised, this edition summarizes the field of fungal physiology from a dynamic, experimental perspective. Integrates molecular genetics with biochemistry and development of fungi. Reorganiz
