Praise for Taming the Search-and-Switch Customer "What an excellent wake-up call! Your company's most valuable asset—your loyal customers—have more tools than ever to compare you to competitors and sw
The widespread popularity of this mid-to-high-level textbook (for both undergraduate and graduate students) lies in the author's straightforward writing, well-researched examples, and thorough coverag
The book is the third volume covering the best practices of product development and is a follow up to the successful PDMA ToolBook1 published in 2002, and PDMA ToolBook2 published in 2004. The ToolBoo
Building Type Basics for Transit Facilities covers the essentials of designing transit facilities.* Features innovative transit station designs, including light and heavy rail, airports, and cruise te
