Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass com
Harry Beckwith is the author of Selling the Invisible, The Invisible Touch, and You, Inc., all marketing classics. In this book he applies his unparalleled insight, humor, and expertise to a new age o
In a sequel to the best-selling Selling the Invisible, a renowned marketing expert explains how to utilize the four keys to modern marketing--Price, Brand, Packaging, and Relationships--to present an
