Show yourself who's in charge using the original art of persuasion, backed by contemporary pop culture examples that make transforming your habits and achieving goals easy, even fun—from theNew York Timesbestselling author ofThank You for ArguingRhetoric once sat at the center of elite education.Alexander the Great, Shakespeare, and Martin Luther King, Jr., used it to build empires, write deathless literature, and inspire democracies. Now it will help you to take leadership over yourself; not through pop psychology or empty inspiration, but with persuasive tools that have been tested for more than three thousand years. InAristotle's Guide to Self-Persuasion,Heinrichs helps readers persuade their most difficult audiences—themselves—by usingtechniques invented by the likes of Aristotle and Cicero and deployed by our culture’s most persuasive characters. With their help, rhetoric can convert the most negative situations into positive ones.Heinrichs brings in examples from history and pop
