This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's missio
In times of high anxiety, uncertainly, and confusion over what matters in marketing, real marketers turn to Kolter for insight and advances. In this state -of-the-art address, Kolter and his es
This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena. Step by step
