An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of
An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of
An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of
It is said that journalism is a vital public service as well as a business, but more and more it is also said that big media consolidation; noisy, instant opinions on cable and the Internet; and polit
What happened to network television in the 1980s? How did CBS, NBC, and ABC lose a third of their audience and more than half of their annual profits?Ken Auletta, author of Greed and Glory on Wall Str
Ted Turner revolutionized television. Foreseeing cable's potential in its infancy, he parlayed a tiny UHF station in Atlanta into a national superstation, invented CNN, and transformed sports teams an
"The fullest account yet of the rise of one of the most profitable, most powerful, and oddest businesses the world has ever seen." -San Francisco Chronicle Just eleven years old, Google has profoundl
A revealing, forward-looking examination of the outsize influence Google has had on the changing media Landscape. There are companies that create waves and those that ride or are drowned by them. As
