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Twenty-five years after the publication of his groundbreaking first book, Malcolm Gladwell returns with a brand new volume that reframes the lessons of The Tipping Point in a startling and revealing light. Why in the late 1980s and early '90s did Los Angeles become the bank robbery capital of the world? What is the Magic Third and what does it have to do with racial equity? What do big cats and clusters of teen suicide have in common? These are just some of the questions Malcolm Gladwell addresses in this provocative new work, which revisits the phenomenon of social epidemics and examines the ways in which we have learned to tinker with and shape the spread of ideas, viruses, and trends--sometimes with great success, sometimes with disastrous consequences. Gladwell shows that--whether in neighborhoods, schools, zoos, or conference rooms--today's epidemics are turbocharged versions of their earlier counterparts, and we are more tempted than ever to try to manipulate tipping points for o

An introduction to the Tipping Point theory--first presented in a series of articles in "The New Yorker"--explains how minor changes in ideas and products can increase their popularity and how small a

Malcolm Gladwell's exploration of how technology and best intentions collide in the heat of warIn The Bomber Mafia: A Dream, a Temptation, and the Longest Night of the Second World War, Malcolm Gladwe

Malcolm Gladwell, host of the podcast Revisionist History and #1 bestselling author of The Tipping Point, Blink, Outliers, David and Goliath, and What the Dog Saw, offers a powerful examination of our

Malcolm Gladwell, host of the podcast Revisionist History and #1 bestselling author of The Tipping Point, Blink, Outliers, David and Goliath, and What the Dog Saw, offers a powerful examination of our

The best-selling author of Outliers uncovers the hidden rules that shape the balance between the weak and the mighty, the powerful and the dispossessed. (psychology). Simultaneous.

The best-selling author of Outliers uncovers the hidden rules that shape the balance between the weak and the mighty, the powerful and the dispossessed.

What is the difference between choking and panicking? Why are there dozens of varieties of mustard-but only one variety of ketchup? What do football players teach us about how to hire teachers? What

What is the difference between choking and panicking? Why are there dozens of varieties of mustard-but only one variety of ketchup? What do football players teach us about how to hire teachers? What d

In this stunning new book, Malcolm Gladwell takes us on an intellectual journey through the world of "outliers"--the best and the brightest, the most famous and the most successful. He asks the quest

In this stunning new book, Malcolm Gladwell takes us on an intellectual journey through the world of "outliers"--the best and the brightest, the most famous and the most successful. He asks the question: what makes high-achievers different? His answer is that we pay too much attention to what successful people are like, and too little attention to where they are from: that is, their culture, their family, their generation, and the idiosyncratic experiences of their upbringing. Along the way he explains the secrets of software billionaires, what it takes to be a great soccer player, why Asians are good at math, and what made the Beatles the greatest rock band. Brilliant and entertaining, OUTLIERS is a landmark work that will simultaneously delight and illuminate.