★ 改變一個世代的經典之作，反品牌運動聖經★ 拆解廣告、品牌與資本主義的真實運作★ 當「反叛」也被販售，我們還剩下什麼？★ 10週年全新修訂，洞察當代消費文化《No Logo》深入剖析品牌與廣告如何影響現代社會與青年文化，揭露企業如何將反叛與創新轉化為商品。作者以犀利筆觸描繪消費資本主義的運作與影響，並記錄新世代對此的反思與對抗。內容兼具新聞調查與思想深度，是理解當代品牌文化與全球化的重要經典著作。Introducing the Collins Modern Classics, a series featuring some of the most significant books of recent times, books that shed light on the human experience – classics which will endure for generations to come. When No Logo was first published, it became an instant bestseller and international phenomenon. Its riveting exposé of the branded and corporate world in which we live became a rallying cry for rebellion and self-determination.Engaging, humanising and inspiring, No Logo is a book that defined both a generation and its language of protest. Its analysis is as timely and powerful as ever.
