Persuasion is not the same as negotiation, which is more geared towards a compromise or a degree of backing down. Rather persuasion is the power to convince the opposing party to your way of thinking
Part of the Smart Skills SeriesLearn How To Achieve A Competitive Edge With Your Business Writing. Effective business writing skills can help you win that million-pound contract, earn a promotion, res
The importance of clear and concise communication is paramount in business relations. The fourth edition ofHow to Write Reports and Proposals continues to provide pointers for an
The ability to maintain confidence is crucial to anyone who wants to advance their career. Written by Patrick Forsyth, leading expert and coach in confidence-building techniques, this book quickly tea
Sunday: Why use direct mail? Monday: Building and maintaining your database Tuesday: The components of direct mail Wednesday: Creative approaches Thursday: Physical campaigns Friday: Digital campaigns
Learn in a week what the experts learn in a lifetime Successful Direct Marketing In a Week teaches you how to become a master direct marketer, from building and maintaining your database to creative a
The forces of change are all around, in the form of new technological developments, changing legal requirements and new bosses and business partners. In these uncertain times, the success of businesse
How to Motivate People showsmanagers how to inspire individuals or teams to develop. It clarifies the underlying principles for motivating staff to get results and maximize performance and sets
How to Motivate People shows managers how to inspire individuals or teams to develop. It clarifies the underlying principles for motivating staff to get results and maximize performance and sets out c
The very nature of today's organizational environment means that success is always to be laid primarily at your door; so too is failure. You have to get things right, as you may not get a second chanc
A straightforward, practical guide that shows readers how to prepare effective slides, improve their presenting style, and enhance their message, "The PowerPoint Detox" can help add life to any prese
Forsyth is a management, marketing and communications consultant in the UK, and he has written this guide for executives and managers who need to improve their business writing skills when creating do
