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★ 全球暢銷300萬冊，改變無數領導者思維的經典★ TED超熱門演講原點，點閱近5000萬次★ 成功的關鍵，不是「做什麼」，而是「為什麼」★ 15週年全新修訂版，重新定義影響力與領導力為什麼有些人與組織，總能激發創新、影響他人，甚至改變世界？賽門．西奈克提出一個看似簡單卻深刻的問題——「為什麼」。他發現，真正卓越的領導者，從不只關注「做什麼」或「怎麼做」，而是從「為什麼」出發。無論是馬丁．路德．金恩、賈伯斯，還是萊特兄弟，他們的共通點不在背景，而在於清楚傳達自身的信念與使命。本書以清晰有力的架構，揭示「黃金圈理論」，帶領讀者理解：當人們認同你的理念，而非僅僅產品本身，真正的影響力才會產生。在資訊爆炸、社群媒體主導的時代，重新找回「WHY」，更顯重要。這不只是一本談領導的書，而是一場關於信念、影響力與人生方向的深度思考。The inspiring, life-changing bestseller updated for its 15th anniversary with a new foreword by the author'One of the most incredible thinkers of our time,' Steven Bartlett, podcaster and author of Diary of a CEO-----------Simon Sinek's iconic global bestseller has sold more than three million copies by asking a simple fundamental question:Why are some people and organisations more innovative, more influential, and more profitable than others?The answer to why is another why. Leaders like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with a WHY. They realized that people w

★ TED超人氣講者賽門．西奈克最暖心代表作★ 一本寫給大人的「繪本」，談勇氣、信任與陪伴★ 關於改變、夢想與選擇的寓言式故事★ 送給重要的人，也送給正在迷惘的自己本書以寓言形式描繪三個孩子的冒險旅程，傳達信任、合作與勇氣的核心價值。賽門．西奈克透過簡潔有力的文字與插畫，說明人際關係在成長與領導中的重要性。內容溫暖而富啟發性，適合作為禮物，也適合在迷惘時閱讀，是一本結合故事與人生智慧的療癒之作。New York Times bestselling author Simon Sinek is an unshakable optimist and he wants to share that optimism. With this beautifully illustrated book he inspires readers to seek out a brighter future – and build ittogether. Simon Sinek has inspired hundreds of thousands of readers with his two classic bestsellers,Start With Why and Leaders Eat Last. The mission of all his work, from the biggest speech to the simplest tweet, is to build a world in which people wake up every day inspired to go to work, feel safe while there, then return home feeling fulfilled at the end of the day.Now, in this delightfully illustrated book full of axioms and anecdotes, Sinek expands that vision with new ideas that will inspire readers to overcome obstacles and become the leaders they wish they had.The book is o