A gripping behind-the-scenes history of video games in the twenty-first centuryIf there is one thing that defines the video game industry, it is survival of the fittest. It's a business where no one can confidently say what people will be buying and playing even a year from now. And as gaming has grown to a $160 billion market, the cost of that uncertainty has never been higher. Steven L. Kent has been playing video games since Pong and writing about the industry since the Nintendo Entertainment System. In his last book, he used his encyclopedic knowledge and unparalleled access to game designers and executives to tell the story of the industry's first thirty years. Now he chronicles gaming's second century, as Nintendo, Sega, Sony, and Microsoft wage a life-or-death battle to capture the global market. The home console boom of the 90s turned hobby companies like Nintendo and Sega into Hollywood-studio-sized business titans. But by the end of the decade, the machines that had made thei
