After a century in which charities suspected the motives of cynical business people, and business people dismissed the contributions of amateur volunteers, the two sectors are coming together today as
This second edition of Welcome to GoodCo updates the author's critically acclaimed analysis of how the tools of business are being (and ought to be) used to help tackle the great problems of both the
Business doing good is doing good business; this book learns from the era where governments ruled the world, pre-globalisation, and where business looked after itself, where issues like climate change