Rejecting the notion that business strategy should be geared towards the greatest short-term profit and shareholder value, the authors (both of the School of Business and Entrepreneurship at Nova Sout
Shows how to use 12 technological tools for attracting Web shoppers and converting them to buyers. Detailed descriptions of techniques are written in plain language and supported by case studies taken
Examines what aspects of business have changed since the arrival of electronic commerce, and what has stayed the same. The author focuses on intellectual capital and knowledge management in regards t
The sales techniques that work best...have always worked best. An incisive look at four legendary sales pros, and how their strategies still apply today. "Sales theories come and sales theories
If you want your speeches to really resonate and shine among the countless yawn-inducing presentations heard (and immediately forgotten) every day, this book gives you a treasure trove of proven ideas
Liff, a pioneer in the use of visual management techniques, and Posey, an authority on leadership and change management, explain the effects of visual elements in the workplace on execution, morale, a
Today’s projects are more challenging than ever—and project managers need all the help they can get to succeed amid shifting priorities, budget cuts, interruptions, and other obstacles. Now in its thi
This guide shows how to develop and implement a marketing plan by creating a desirable positioning or personality for a business based on an analysis of market economics, competition, customers, and a
Rugman (international business, Indiana U.) contends that there is no global economy and no homogenous marketplace. In this text for executives and managers, he argues that the vast majority of all bu
A reader-friendly guide to recruiting and managing top-notch corporate boards for public and private companies of all sizes. Describes the 10 most common mistakes that companies make when staffing the
Market bubbles may come and go, but they don't just pop suddenly. Here's how to prepare -- and profit -- regardless of market changes. "We've all heard the reports -- the great housing boom that
The tone of the book is practical and accessible, and the "deadly sins" idea makes it simple for readers to recognise their own investing mistakes. Real stories about real investors illumin
A guide to the online auction house explains how to navigate the eBay Web site, advertise items, place online bets, evaluate buyers and sellers, offer customer services, and build a profitable e-comme
A guide to the online auction house explains how to navigate the eBay Web site, advertise items, place online bids, evaluate buyers and sellers, offer customer services, and build a profitable e-comme
No! turns the word into a tool for personal power, and gives you new ways to help discussions and decisions move forward. This enlightening guide reveals how “no” can help you protect your time, money
A practical guide to personal management furnishes a collection of the best ideas on how to develop focused goals and plans in seven key areas and addresses such questions as how to balance one's pers
Foley, who rose to the top from a customer service job on AOL, gives women advice and strategies for succeeding in today's economy. In telling the behind-the-scenes story of AOL's start-up days and a
Sinclair presents ideas and strategies for jumping into the frenzy that is eBay and walking away with a dream poodle lamp or selling an old toaster for the big bucks. Much of the first half of the boo
Provides a guide to writing effective copy for the Internet, covering such topics as psychological motivators, constructing Web copy, email marketing, and promotional articles.
Cohen (business administration, Touro University International) outlines ten principles that will help business leaders formulate and implement strategies for success. He illustrates ideas with strate
A book that shows how anyone can create and enjoy spectacular success! Foreword by Nido Qubein, Chairman, Great Harvest Bread Company, Founder, National Speakers Association Foundation
Intended for group training sessions, this resource provides 50 activities for examining personal attitudes in the workplace, encouraging teamwork, demonstrating the difference between active and pass
Provides salespeople a system that gives customers more measurable benefits that competitors, and shows sales people how to make fewer calls to win higher-profit orders.
Cohen (business, California State University, Los Angeles) offers advice on starting and maintaining a consulting career. He provides instruction on understanding clients' needs, marketing the busine
Understanding the process -- and the people -- behind successful project management. "While the technical side of project management is important, it's often ""people problems"" that derail even the
A simple prescription for sales success! "Becoming truly successful in sales involves a journey. Along the way, sales professionals must confront challenges involving attitudes, perceptions, and
Originally developed at Toyota, the manufacturing process known as kanban helps corporations and suppliers achieve maximum efficiency. This to implementing the kanban system in any manufacturing envir
Whether they've got increased responsibilities, new colleagues, or a brand new job, managers and specialists are bound to face unfamiliar situations. Although most smart professionals eventually adapt
A new-economy guide to organizational leadership. Harper (management, U. of North Carolina at Wilmington) outlines steps for anticipating change through scenario planning, strategic thinking, and acti
Discusses the personal qualities and leadership skills of the former president in relation to the challenges faced by present-day business executives, revealing Kennedy's techniques for decision makin
In this publication of the American Management Association, the president of a Virginia-based consulting and training firm offers strategies for improving sales managers' performance. Instead of touti
For well over a decade, Franchising & Licensing has been the standard reference for industry executives, consultants, and academics. Covering every aspect of these complex but highly profitable busine
Writing for business leaders, two consultants outline a process for combining innovation with strategic planning. They explain the potential for creating a portfolio of new business opportunities and
Written for the novice manager, this introductory guide to project management describes the basic process of planning, defining goals, assigning work, scheduling, and monitory progress. It also offer
This book/CD-ROM package blends theory, methods, psychology, and practice to introduce project management. It covers project management basics, from planning a project to evaluating performance, measu
Stressing repeatability and process orientation in the conduct of corporate supplier management, the author introduces a model for procurement which he argues can let corporate procurement officers sy
Contributors associated with the eBusiness Research Center at Pennsylvania State University, the various corporations that fund the center, and other institutions offer advice on both moving an existi
How to make an entire company a project management success story! Project management is renowned for streamlining processes and keeping initiatives on track in a wide array of industries.
Powerful networking tools that drive rapid, sustainable growth. Online social networks such as LinkedIn, blogs, and Meetup have enjoyed phenomenal growth in the past year. They are among m
