商品簡介
Rugman (international business, Indiana U.) contends that there is no global economy and no homogenous marketplace. In this text for executives and managers, he argues that the vast majority of all business activity takes place in a triad of regional blocks North America, the European Union, and Japan. He discusses the crisis at the WTO and the role of NGOs, the MAI and NAFTA. Also included are summaries of triad-based strategies of 20 of the top multinational enterprises, including Nokia, Hewlett Packard, and 3M. Annotation c. Book News, Inc., Portland, OR (booknews.com)
