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出版日:2010/05/04 作者:Ian Ayres; Barry Nalebuff  出版社:Basic Books  裝訂:精裝
In finance, as in life, there’s no such thing as a free lunch—unless you’re well diversified. The push toward diversification inspires many investors to buy index funds, a smart mov
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出版日:1988/06/12 作者:Donald A. Norman  出版社:Basic Books  裝訂:精裝
Even the smartest among us can feel inept as we fail to figure our which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this fascinating, ingenio
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